Born and raised in Sweden by Ghanaian parents, Edwina Kulego manages International Business Development at UBM Fashion Group. Edwina is the founder and CEO of Essentials By Edwina: a vegan, make up collection in partnership with Celfie Cosmetics.

She began her career working for Zara / Inditex Group, as a Sales Manager in Copenhagen, Denmark.  She moved to New York in 2007 where she interned at various companies such as Essence Magazine, Tommy Hilfiger and PROJECT Trade show.

After graduating from Berkeley College with a Bachelors Degree in International Business she landed a job as the Executive Assistant to the President at PROJECT. After that, she became the Business Coordinator to the CEO and eventually went on to manage International Business Development at UBM Fashion Group. This role includes helping international fashion brands create pathways into the U.S. market.

She is a proud member of African Health Now, a non profit organization that provides accessibility to primary health care in Africa.

Fluent in Swedish, English, Ga, Twi and proficient in Danish

Follow her ventures around the world @EdwinaKulego